In Japan a giant cat brings joy into lives as we start to get back to our day to day routines pre Covid. A 26 foot by 62 ft LED screen displays the realistic cat in Tokyo, Japan. Despite millions of other advertisements throughout Tokyo, the main attraction is the hyper-realistic cat that makes an appearance several times throughout the day. The displayed cat acts as a normal cat would as it sleeps, yawns, walks around, lays down, and so much more. 
Many observers of the realistic cat display thought that the prime advertising location of Tokyo was a particularly strange place for the cat display as the cat wasn't promoting any brand or product. The only product of the hyper-realistic cat was pure entertainment and joy. The creators of the display mentioned that their goal of this unique display was to simply bring in some light into Tokyo, especially since they will be hosting the 2021 Olympics in a very short amount of time. With COVID taking such a big toll in Tokyo, and around the world, the creators simply thought it was time to bring in some happiness into our day to day lives.
I found this article particularly interesting because I think that this is the first "ad" that I've ever seen that promotes just a feeling rather than a product or brand. This was also the first time that I have seen a 3D ad. After seeing the cat I did a little more research and saw that there have actually been other 3D displays one of those were were promoting Star Trek. This could be a huge step in marketing as this is an effective way to reach people and we cane see that the results are there as this cat has been trending on Youtube and Twitter. Overall I think That this is a really fun way to grab an audience's attention and this is one of those spaces and visuals that makes you stop and observe.
Sources Cited:
https://www.youtube.com/watch?v=GqDBWIu3k7E
https://www.nytimes.com/2021/07/08/world/asia/japan-cat-billboard.html
https://www.boredpanda.com/adorable-3d-cat-billboard-microad-digital-tokyo-japan/?utm_source=google&utm_medium=organic&utm_campaign=organic
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